|
ba (hONS) Marketing – 2 years
(UNIVERSITY OF WALES)
Why take this course?
1. A two year programme is both cost and time effective.
By taking a two year degree programme rather than the normal 3 year degree
courses students obtain 2 main benefits:
· Firstly Financial. Students both save money by reducing their living costs by a year and also gain an extra year of work and so salary. The total value of these benefits will differ but must be at least a minimum of £20000 and probably much more!
· Secondly Career. The intensive 2 year degree programme gives an experience far more similar to the work environment with tight deadlines and results orientation. The extra year of work experience helps accelerate promotion and career prospects.
2. Specialist modules in Market Research, Marketing Communications, E- Marketing, Contemporary Issues in Marketing and International Marketing.
· The modules on the University of Wales degree are specially designed for tomorrow’s marketing professionals.
3. Provides strong foundation for further study.
· A growing number of employers now specify the Chartered Institute of Marketing (CIM) Postgraduate Diploma for marketing and sales positions.
· A university of Wales Undergraduate Degree in Marketing will give students exemptions to allow them to enter the Post Graduate diploma level of the CIM professional qualifications with only 4 more subjects to pass.
· CIM Membership also gives access to the CIM network which has a worldwide membership of 150,000 people.
4. Strong focus on vocational relevance blending theory with practice.
· This course aims to equip students with not only theoretical and academic knowledge, but also practical skills which can be taken into the work place.
· Case studies and real company examples will encourage students to hone their knowledge and apply the theory into practice.
5. Exciting prospects in a variety of marketing areas.
· After graduation, students can choose to focus their career in the exciting and dynamic marketing industry specialising in advertising, public relations or sales within a large or small business in profit making or non profit making organisations.
COURSE CONTENT AND ASSESSMENT
The course contains eighteen modules. The assessments are exams and coursework based as shown below.
Students have to pass 18 modules to be awarded the BA Marketing with Honours (BA Hons) but can be awarded an Ordinary degree (BA) if they pass 14 modules.
|
No
|
Modules level 4
|
|
|
1
|
Business Communications
|
|
|
2
|
Business Management
|
|
|
3
|
Business Accounting
|
|
|
4
|
Business Economics
|
|
|
5
|
IT Management
|
|
|
6
|
Marketing
|
|
|
No
|
Modules level 5
|
|
|
7
|
Company and Business Law
|
|
|
8
|
HR Management
|
|
|
9
|
Management Accounting
|
|
|
10
|
Financial Management
|
|
|
11
|
Market Research
|
|
|
12
|
Marketing Communications
|
|
|
No
|
Modules level 6
|
|
|
13
|
Corporate Strategy
|
|
|
14
|
Contemporary Issues in Management
|
|
|
15
|
International Marketing
|
|
|
16
|
E-Marketing
|
|
|
17
|
Contemporary Issues in Marketing
|
|
|
Plus 1 option (Modules 18) from
the following:
|
|
IT Project Management
|
|
|
Strategic IT Management
|
|
|
Human Factors in Computing
|
|
|
Performance Management
|
|
|
Corporate Finance
|
|
|
Financial Reporting
|
|
|
Auditing
|
|
Each Module is marked out of 100 (%mark) with the pass mark being 40%.
When a student passes 18 subjects the Honours degree classification will depend upon the Grade Point Average (GPA) of modules studied at levels 5 & 6.
|
Grade Point Average[GPA]
|
Award
|
|
70-100
|
BA Honours First Class
|
|
60-69
|
BA Honours Upper second Class
|
|
50-59
|
BA Honours Lower second Class
|
|
40-49
|
BA Honours Third Class
|
The class of the Honours Degree is very important for the students’ future career and/or further study.
Course Duration and structure
The course duration is 24 months of full-time study, with 3 possible start dates in January, April or October every year.
|
Course Start Date
|
Course Finish Date
|
Course Duration
|
|
October 2009
|
October 2011
|
24 months
|
|
January 2010
|
January 2012
|
24 months
|
|
April 2010
|
April 2012
|
24 months
|
The 2 year (24 months) Course is divided into 7 terms and students study 3 modules per term for the first 4 terms with 2 modules per term for the final 3 terms.
From the list above the first 12 subjects are studied in year 1 and the remaining 6 subjects are studied in Year 2.
|
Term
|
Duration
|
Study
|
|
1
|
3 months
|
3 modules from Level 4 & 5
|
|
2
|
3 months
|
3 modules from Level 4& 5
|
|
3
|
3 months
|
3 modules from Level 4 & 5
|
|
4
|
3 months
|
3 modules from Level 4 & 5
|
|
5
|
3 months
|
2 modules from Level 6
|
|
6
|
3 months
|
2 modules from Level 6
|
|
7
|
3 months
|
2 modules from Level 6
|
|
Total
|
24 months
|
18 modules
|
Entry Requirements
Entry onto the “BA Marketing” Course is the standard University of Wales matriculation requirements. Applicants must be able to prove that their secondary qualifications are of A-Level standard or that they possess a relevant Diploma or professional qualification. Those with full and partial professional qualifications e.g. ACCA, CIMA, CIM, ICSA can apply for exemptions and will be considered on a case by case basis. Mature students without these formal qualifications are also invited to apply.
Candidates must have a minimum English certification comparable to an IELTS level of 6.0.
|
.png)
