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MBA Marketing
(University of Wales)
Why take this course?
1. Marketing is a Core Function and qualified Marketing Professionals play leading roles in businesses
- Marketing is now one of the most central functions in all types of organisations, regardless of size, scope, location and industry. Every aspect of a successful business revolves around marketing.
2. Marketing has become important in government organisations
- There is an increasing understanding even among not-for-profit and public sector organisations of the importance of marketing. It has become a necessity for these organisations to employ Managers with a sound knowledge of Marketing.
3. A highly recognised “MBA Marketing” qualification will prepare you for a successful career
- A career in Marketing has become very popular because of the prospects of high financial rewards and interesting and stimulating challenges.
- Completing a globally recognised University of Wales MBA with a “Pathway in Marketing” will equip graduates with the necessary Management and Marketing knowledge and the skills that are required by employers.
4. Knowledge & Skills
Upon successful completion of the “MBA Marketing” Course you will have developed the knowledge and skills to:
- Integrate all aspects of Management in strategic decision making
- Develop and manage innovative marketing plans which will give your business competitive advantage
- Adapt to different challenges in marketing
- Appreciate international marketing issues and develop appropriate strategies
- Manage and co-ordinate international marketing strategies and operations
- Develop and manage Integrated Marketing Communications programme/s
5. Career Opportunities
- Increasingly organisations are looking for leaders with a strong grounding in Marketing. The “MBA Marketing” Course provides graduates with opportunities to pursue careers in General Management and/or in Marketing within private, public and not-for-profit sector organisations.
- It is also possible to follow a very well-paid career within specialist marketing areas such as advertising or market research, public relations, etc.
- This versatile course will enable successful candidates to start their own businesses in different fields, e.g. marketing consultancy, market research, etc.
COURSE CONTENT AND ASSESSMENT
The assessments are exams and coursework based. Students have to pass 6 Core modules, 2 Pathway modules and the Dissertation (combined with the Research Methods module) to be awarded the “MBA Marketing” Degree.
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No
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Module Name
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Assessment
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Credit Weighting
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1
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Managing Finance
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1 Exam
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15 Credits
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2
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Managing Markets
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1 Coursework
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15 Credits
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3
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Managing Information
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1 Coursework
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15 Credits
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4
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Managing People
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1 Exam
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15 Credits
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5
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Managing Operations
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1 Exam
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15 Credits
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6
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Managing Strategy
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1 Coursework
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15 Credits
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7
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Marketing Communications
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1 Coursework
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15 Credits
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8
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International Marketing
Management
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1 Examination
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15 Credits
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9
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Research Methods
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1 Coursework
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Linked to the
Dissertation
Module
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10.
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Dissertation
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1 Dissertation Project of
15,000 – 20,000 Words
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60 Credits
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PATHWAY MODULES FOR MARKETING
- Marketing Communications (15 credits)
The module identifies the contribution that marketing communications make towards companies and their marketing strategies. It considers in detail of the variety of communication tools and techniques based on contemporary marketing communications thinking.
- International Marketing Management (15 credits)
The module aims to develop an awareness and understanding of the particular difficulties and opportunities posed by marketing in an international context and the importance of different cultural perspectives in international markets. It also seeks to build skills in analysis, evaluation and generation of different strategies for successful global marketing. Finally, the “International Marketing Management” module aims to help students appreciate the need to understand the dimensions of the international environments within which marketing decisions are made, develop students’ ability to evaluate the suitability of specific international and global marketing strategies and build an understanding of risk assessment when conducting business in international markets.
The Final Project (60 Credits) should focus on a Marketing topic.
Course Duration and structure
The course duration is 12 months of full-time study, which is divided into 4 terms with flexible start dates in January, April, July and October every year.
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Course Start Date
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Course Finish Date
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Course Duration
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July 2009
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July 2010
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12 months
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October 2009
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October 2010
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12 months
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January 2010
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January 2011
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12 months
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April 2010
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April 2011
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12 months
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The year (12 months) is divided into 4 terms and students study 3 modules per term for the first 3 terms with the Dissertation in the final term.
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Term
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Duration
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Study
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1
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3 months
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3 modules
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2
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3 months
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3 modules
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3
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3 months
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3 modules
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4
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3 months
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Dissertation
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Total
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12 months
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9 Modules plus Dissertation
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Entry Requirements
Entry onto the “MBA Marketing” Course is the standard University of Wales matriculation requirements, either an initial degree in any discipline recognised by the University of Wales or with 2 years relevant experience in a management capacity.
Candidates must have a minimum English certification comparable to an IELTS level of 6.5.
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